Dustin M. Waibel

San Francisco Bay Area, CA | 408-472-4560 | dustin.waibel@gmail.com | linkedin.com/in/dustinwaibel/

UX / Product Design Leader (Platforms + Design Systems + AI Workflows)

Designing complex systems that solve real problems for people

17+ years designing complex enterprise and consumer systems at EA & Apple. Known for turning messy workflows into measurable outcomes (-25% task time, -30% handle time) and building accessible, scalable design systems. Leveraging AI to accelerate research, synthesis, and prototyping without compromising rigor or user trust.

Core Skills

• Product Design Leadership: org alignment, strategy-to-delivery, stakeholder mgmt, mentoring

• Platforms & Systems: enterprise UX, workflow design, information architecture, design systems

• Research & Measurement: discovery, usability testing, experimentation/A-B testing, KPI definition

• Accessibility: WCAG 2.2, inclusive design, accessible design systems

• AI in UX: AI-assisted synthesis, generative prototyping, evaluation and guardrails, transparency patterns

Experience

Electronic Arts (EA) – Redwood City, CA
Manager, Experience Design | April 2020 – December 2024
Lead Experience Designer | November 2018 – April 2020

• Streamlined Unified Messaging system through user research and interface redesign. Reduced average task completion time by 25%, allowing developers in 5 worldwide game studios more time for core development work.

• Built and rolled out an accessibility-first design system aligned to WCAG 2.1; achieved AA minimum (AAA in many components) through contrast standards, typography scaling, and reusable accessible patterns.

• Designed and shipped PII-handling flows (collection, consent, access, deletion) for internal tooling that handled customer data, partnering with the Privacy & Security team to meet US and EU requirements (GDPR).

• Built an inclusive hiring rubric and interview loop that improved signal quality and reduced bias; hired & mentored designers who contributed winning approaches validated via A/B testing.

• Led a distributed design team across US / Canada / China; improved delivery predictability and design consistency through operational cadence & documentation standards (Figma), reducing rework and missed handoffs.

• Challenged Identity tool requirements through systematic information audit. Eliminated unnecessary user questions and simplified onboarding process to move from 65% to near 100% completion rate.

Apple Inc. – Cupertino, CA
Senior User Experience Designer | August 2007 – November 2018

• Integrated iLog system into Apple Support homepage design. Reduced agent ticket creation time by 20%, streamlining support workflow efficiency.

• Redesigned Apple Contact tool interface and user flow. Reduced average handle time by 30%, generating millions in annual cost savings for the company; delivered project early and under budget, earning a five-figure performance bonus.

• Partnered with Legal on account-related experiences, ensuring compliant handling of sensitive customer information while improving task completion and efficiency.

• Designed scalable Contact tool architecture accommodating multiple variables. Created flexible system handling location, product, and coverage status variations while maintaining consistent user experience across simple and complex support scenarios.

VMware – Palo Alto, CA
UI Designer (Contract) | February – March 2007

• Developed comprehensive in-app tutorial for a complex enterprise application under emergency timeline. Prevented potential customer support overflow by providing guided user onboarding for mission-critical software launch.

Intel Corporation – Santa Clara, CA
Web Design Lead (Contract) | September 2006 – August 2007

• Migrated legal team's content management system to streamlined publishing platform. Reduced content publication time from full day to under one hour while democratizing publishing access across team members

A PDF copy of my resume is available for download.