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  <url>
    <loc>https://dustinwaibel.com/resume</loc>
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    <lastmod>2026-02-27</lastmod>
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  <url>
    <loc>https://dustinwaibel.com/ios-hackathon</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-01</lastmod>
    <image:image>
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      <image:title>iOS App Hackathon</image:title>
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      <image:title>iOS App Hackathon</image:title>
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      <image:title>iOS App Hackathon</image:title>
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      <image:title>iOS App Hackathon</image:title>
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      <image:title>iOS App Hackathon</image:title>
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      <image:title>iOS App Hackathon</image:title>
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  <url>
    <loc>https://dustinwaibel.com/mac-family</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1533149163681-SZR3RNL8K8YEB92SWJ77/Mac+Family+2018-Q3+Phase+4+Final+dw.png</image:loc>
      <image:title>Mac Support Exploration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1533149379257-RQACIW4W2PMOP2ZOV393/icon_info.png</image:loc>
      <image:title>Mac Support Exploration</image:title>
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      <image:title>Mac Support Exploration</image:title>
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    <image:image>
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      <image:title>Mac Support Exploration</image:title>
      <image:caption>Original design This is the Mac family page as it was a few months ago. The design started with navigation to hardware and software pages, but also had quite a few links to other content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1531691172919-E77UFCVVKV7235RT25F7/image.png</image:loc>
      <image:title>Mac Support Exploration</image:title>
      <image:caption>The problem... The only thing people were clicking on was the hardware navigation at the top of the page. The next biggest “click” users were doing was to exit the page entirely! There were two competing ideas of what to do with this page: turn it into a pure navigational page, or feature the content more prominently (above the nav). I proposed a three-phased test approach to see what the right approach was going to be.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mac Support Exploration</image:title>
      <image:caption>Phase 1 For this phase, I kept all of the pieces the same and simply swapped the navigation element to near the bottom of the page. This gave the content a chance to be seen before the users navigated away. While I didn’t think the content on the page was the right mix, I wanted to keep the page the same other than the nav switch to have an accurate comparison between the two versions.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mac Support Exploration</image:title>
      <image:caption>Phase 1 results Moving the navigation down did drastically reduce the clicks on it. And all the other elements did see an uptick in clicks, but not nearly enough to make up for the reduction from the nav. The exits from the page nearly doubled.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mac Support Exploration</image:title>
      <image:caption>Phase 2 One of our site’s most used page areas is what we call the “utility promo bar,” a component that sits just below the hero area and points to highly-relevant and highly-trafficked pages. This bar gets as high as half the click-through on some pages. For this phase, I simply added a utility promo bar to see what that might do to the traffic. All other elements stayed the same from phase 1.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1531691996334-XA4RXS0Z20ZXCJPV3IJQ/3-19+Mac+Family+Optimization+smooth+phase+2.png</image:loc>
      <image:title>Mac Support Exploration</image:title>
      <image:caption>Phase 2 results This was an interesting surprise. I expected the utility promo bar to get a decent click-through rate, but I was not expecting such a drastic result. The fourth promo for Mac repair shot up to be the #1 click for the page. This change also began to reduce the page exits, as well as users clicking on Contact or using Search. The only other item to see significant clicks was the Get macOS High Sierra promo. The navigation clicks continued to reduce. When I thought back about my experience with other Support pages, Repair was often the #1 click on those as well. This data was telling me that there was a good chunk of users who were looking for either a link to their hardware product (often to click Repair) or a direct link to Repair itself. I did want to give the software and features content its best chance at performing, so I created the phase 3 approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1531692110654-07JM4TJSSYD17SRZJXPL/Mac+Family+2018-Q3+Phase+3+Final+dw.png</image:loc>
      <image:title>Mac Support Exploration</image:title>
      <image:caption>Phase 3 For this phase, I went through all the data for our most popular Mac-related pages. I was looking for content that had a lot of traffic and was well-rated by our users. I kept the utility promo bar as-is, but changed all the content below that. I also updated the navigation to match the standard look from Marcom, as well as using our new Contact layout. The hypothesis was that if this page showcased all the most popular content, users would click something here instead of navigation or search.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1531692228613-JVH06NM476Z3ZZZJQKZ5/3-19+Mac+Family+Optimization+smooth+phase+3.png</image:loc>
      <image:title>Mac Support Exploration</image:title>
      <image:caption>Phase 3 results As you can see, the hypothesis that giving users the most relevant content on this page would lead to higher click-through was shown to be wrong. The traffic to the page was down slightly overall, so all the numbers went down slightly except two. Search went down about double everything else while Exits stayed flat. It looks like this page made it slightly less likely that a user would search, possibly because they feel like the page is pretty thorough. At the same time, it made the user slightly more likely to exit, perhaps for the same reason (“if I don’t see my answer here, they probably don’t have it”). The biggest thing to take away here is, making the page content-focused did next-to-nothing for its performance, and moving the navigation down drove the click-through rate down significantly. Now it was time to come up with a final version.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1531692324505-1ZKRDBXG0SQ5R2DA5ETD/Mac+Family+2018-Q3+Phase+4+Final+dw.png</image:loc>
      <image:title>Mac Support Exploration</image:title>
      <image:caption>Final phase For this final version, I focused on the pieces that worked and discarded those that didn’t. The page leads with Upgrade and Repair, the only non-navigation items to get any sort of clicks (in the case of Repair, the majority of them). The page then showcases navigation followed by Search. I was asked to include a promo space for AppleCare, so that sits below Search along with the new Contact design. This version went live right before I left Apple.</image:caption>
    </image:image>
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  <url>
    <loc>https://dustinwaibel.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-27</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://dustinwaibel.com/itunes-support-rethink-process</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-15</lastmod>
    <image:image>
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      <image:title>iTunes Support Rethink Process</image:title>
    </image:image>
    <image:image>
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      <image:title>iTunes Support Rethink Process</image:title>
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    <image:image>
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      <image:title>iTunes Support Rethink Process</image:title>
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    <image:image>
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      <image:title>iTunes Support Rethink Process</image:title>
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    <image:image>
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      <image:title>iTunes Support Rethink Process</image:title>
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  </url>
  <url>
    <loc>https://dustinwaibel.com/ios-music-app-in-landscape</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-27</lastmod>
    <image:image>
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      <image:title>iOS Music App in Landscape</image:title>
    </image:image>
    <image:image>
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      <image:title>iOS Music App in Landscape</image:title>
    </image:image>
    <image:image>
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      <image:title>iOS Music App in Landscape</image:title>
    </image:image>
    <image:image>
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      <image:title>iOS Music App in Landscape</image:title>
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    <image:image>
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      <image:title>iOS Music App in Landscape - Apple Maps</image:title>
      <image:caption>In Landscape, Apple Maps works well. Interestingly, the main actions are usually positioned on the left side of the screen. This seems to be purposeful, as that positioning would be ideal for someone using the app in a car mount.</image:caption>
    </image:image>
    <image:image>
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      <image:title>iOS Music App in Landscape - iTunes Store</image:title>
      <image:caption>Weirdly, the sister app to Music, iTunes Store, has a robust and well-designed Landscape view.</image:caption>
    </image:image>
    <image:image>
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      <image:title>iOS Music App in Landscape - Cesium</image:title>
      <image:caption>Cesium is a third-party music app that has a Landscape view. It’s… decent, but doesn’t feel quite right.</image:caption>
    </image:image>
    <image:image>
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      <image:title>iOS Music App in Landscape - Music in CarPlay</image:title>
      <image:caption>CarPlay show a way forward with Landscape. Unfortunately, it loses some of the appeal of media consumption in its hyper-focus on usability in the car. The album artwork is present, but behind such a dark scrim as to practically disappear.</image:caption>
    </image:image>
    <image:image>
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      <image:title>iOS Music App in Landscape</image:title>
    </image:image>
    <image:image>
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      <image:title>iOS Music App in Landscape</image:title>
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    <image:image>
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      <image:title>iOS Music App in Landscape</image:title>
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      <image:title>iOS Music App in Landscape</image:title>
    </image:image>
    <image:image>
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      <image:title>iOS Music App in Landscape</image:title>
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    <image:image>
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      <image:title>iOS Music App in Landscape</image:title>
    </image:image>
    <image:image>
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      <image:title>iOS Music App in Landscape</image:title>
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  </url>
  <url>
    <loc>https://dustinwaibel.com/iphone-repair-journey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-01</lastmod>
    <image:image>
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      <image:title>iPhone Repair Journey Map</image:title>
    </image:image>
    <image:image>
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      <image:title>iPhone Repair Journey Map</image:title>
    </image:image>
    <image:image>
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      <image:title>iPhone Repair Journey Map</image:title>
    </image:image>
    <image:image>
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      <image:title>iPhone Repair Journey Map</image:title>
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  </url>
  <url>
    <loc>https://dustinwaibel.com/mac-support-family-page-exploration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1535344740358-TY0AGS5OQ10B2COUBV7R/Mac+Family+2018-Q3+Hero.png</image:loc>
      <image:title>Mac Support Family Page Exploration</image:title>
    </image:image>
    <image:image>
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      <image:title>Mac Support Family Page Exploration</image:title>
    </image:image>
    <image:image>
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      <image:title>Mac Support Family Page Exploration</image:title>
    </image:image>
    <image:image>
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      <image:title>Mac Support Family Page Exploration</image:title>
    </image:image>
    <image:image>
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      <image:title>Mac Support Family Page Exploration - Phase 1</image:title>
      <image:caption>For this phase, I kept all of the pieces the same and simply swapped the navigation element to near the bottom of the page. This gave the content a chance to be seen before the users navigated away. While I didn’t think the content on the page was the right mix, I wanted to keep the page the same other than the nav switch to have an accurate comparison between the two versions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1535346947742-G3Z25ICDAOUTI58GKAZW/Mac+Family+2018-Q3+Phase+2+Crop.png</image:loc>
      <image:title>Mac Support Family Page Exploration - Phase 2</image:title>
      <image:caption>One of our site’s most used page areas is what we call the “utility promo bar,” a component that sits just below the hero area and points to highly-relevant and highly-trafficked pages. This bar gets as high as half the click-through on some pages. For this phase, I simply added a utility promo bar to see what that might do to the traffic. All other elements stayed the same from phase 1.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1535346951642-SEBTEETMXKCOC0T5AJ87/Mac+Family+2018-Q3+Phase+3+Crop.png</image:loc>
      <image:title>Mac Support Family Page Exploration - Phase 3</image:title>
      <image:caption>For this phase, I went through all the data for our most popular Mac-related pages. I was looking for content that had a lot of traffic and was well-rated by our users. I kept the utility promo bar as-is, but changed all the content below that. I also updated the navigation to match the standard look from Marcom, as well as using our new Contact layout. The hypothesis was that if this page showcased all the most popular content, users would click something here instead of navigation or search.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mac Support Family Page Exploration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1535348810372-VYJ1FXQBGD1FOUR73ZTN/image-asset.png</image:loc>
      <image:title>Mac Support Family Page Exploration</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dustinwaibel.com/itunes-support-rethink</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1536532369902-0PJ8KAE0G5BYR8WQSXZC/psp-hero-itunes.image.large_2x.jpg</image:loc>
      <image:title>Rethinking Support for Apple’s Media Apps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1536541264072-J2JG5URK5R4UCIMP5FMQ/subscriptions.png</image:loc>
      <image:title>Rethinking Support for Apple’s Media Apps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1536542623093-GQPHS8ZAH0QUYUUFDDK6/music-psp.png</image:loc>
      <image:title>Rethinking Support for Apple’s Media Apps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1536544319900-ALS1YD50MNK6N68NLLP5/movies-tv-psp.png</image:loc>
      <image:title>Rethinking Support for Apple’s Media Apps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1536542676048-SJK2VFAK79NFNS6B87QX/apple-music-ac.png</image:loc>
      <image:title>Rethinking Support for Apple’s Media Apps</image:title>
      <image:caption>`</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dustinwaibel.com/applecare-subscription-pricing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1536999317711-VAH5RGIQ8T5HZEQJUB8K/my-support-hero-iphone7-ipadair2-mbp13-small_2x.jpg</image:loc>
      <image:title>AppleCare+ Monthly Subscription &amp; Linking Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1533147191067-5O8HJS0JWXW4ILXWKJEO/icon_info.png</image:loc>
      <image:title>AppleCare+ Monthly Subscription &amp; Linking Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1533147217797-IJ15462JN8899UXTJXW6/icon_role.png</image:loc>
      <image:title>AppleCare+ Monthly Subscription &amp; Linking Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1537048542020-0SWHUJLKQGEBCQD0D0GL/apple-care-products_2x.png</image:loc>
      <image:title>AppleCare+ Monthly Subscription &amp; Linking Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1537414388453-LIFQJTOC7TVEC5V7JOHE/pricing.gif</image:loc>
      <image:title>AppleCare+ Monthly Subscription &amp; Linking Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1537418003975-6A1X3BQY07J0KXASAZ74/Casablanca+Linking+Tool+Flow+v5dw.png</image:loc>
      <image:title>AppleCare+ Monthly Subscription &amp; Linking Tool</image:title>
      <image:caption>I designed a flow in OmniGraffle to get our development partners and business partners in sync, so we could all understand what was happening where. No one on the business side could understand the dev version of this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1537599165035-D6YZ4EIXJIADFDEAROIS/Casablanca+Screen+1.png</image:loc>
      <image:title>AppleCare+ Monthly Subscription &amp; Linking Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1537599449701-M4F1SPWC2EHGA0QMRA0N/image-asset.png</image:loc>
      <image:title>AppleCare+ Monthly Subscription &amp; Linking Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1537599273191-L4WE5GNWQMUG30E555K6/Casablanca+Screen+5.png</image:loc>
      <image:title>AppleCare+ Monthly Subscription &amp; Linking Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1537599242199-Y3CB6XCYFXTBXIU3VZBD/image-asset.png</image:loc>
      <image:title>AppleCare+ Monthly Subscription &amp; Linking Tool</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dustinwaibel.com/eadp-design-workflow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1711439581896-N0SKNY59OU7BPGP8RLI2/Steps3a.png</image:loc>
      <image:title>EADP Design Workflow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/f6dfc44a-9d35-4216-bbdb-b18528f2217b/double-diamond-model_desktop.png</image:loc>
      <image:title>EADP Design Workflow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/5b618812-8a8b-446a-902e-a3ff01f23b49/Steps0.png</image:loc>
      <image:title>EADP Design Workflow - Solution</image:title>
      <image:caption>We decided to tease out all of the steps involved in designing a product, being deliberately detailed about what is involved in every phase. This included building out the Mira board shown here, with high level descriptions of each step, flowcharts of the process throughout, and exhaustively detailed runbacks for each of the nine steps. Each step has entry criteria, showing what is required to have been completed prior to that step in order to began that step. Once implemented, this completely eliminated ambiguity about what part of the process we were in when the product team engaged the design team. If certain criteria for entering, say, the Solution Recommendation step had not been completed, it was clear to everyone that we weren’t yet prepared to enter that step. By gaining clarity up front of where a certain design ask was in the workflow, we were better able to determine sizing and give much more accurate estimations. This dramatically improved the working relationship with our partners in product and engineering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1711439579954-FXE3JVSKWNMUNYOIY0HZ/Steps1.png</image:loc>
      <image:title>EADP Design Workflow - Summary of the Workflow Steps</image:title>
      <image:caption>Here are steps one through three: Identifying the Problem, Discovery, and Define Scope &amp; Requirements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1711439580589-6ZDGWNXNEE9805RJ2O94/Steps2.png</image:loc>
      <image:title>EADP Design Workflow - Summary of the Workflow Steps</image:title>
      <image:caption>Steps four through seven: Confirm Problem, Solution Recommendations, Validation, and Package &amp; Approval.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1711439581441-41U8CL9OI0WVQZBZ30E5/Steps3.png</image:loc>
      <image:title>EADP Design Workflow - Summary of the Workflow Steps</image:title>
      <image:caption>Steps eight and nine: Consult &amp; Integration Support and Measure &amp; Improve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1711439581896-N0SKNY59OU7BPGP8RLI2/Steps3a.png</image:loc>
      <image:title>EADP Design Workflow - Key for the User Journey Maps</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1711439583205-FM9BBQBJPY2TJP0VY8YS/Steps4.png</image:loc>
      <image:title>EADP Design Workflow - Workflow User Journey Maps</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1711439583905-V36V4JH8P6QPIVQ6EHX8/Steps5.png</image:loc>
      <image:title>EADP Design Workflow - Workflow User Journey Maps</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1711439584630-S1TBELLVP5FD679TZ7GR/Steps6.png</image:loc>
      <image:title>EADP Design Workflow - Workflow User Journey Maps</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1711439585380-YIVO0EAQQEK8YJ48THFR/Steps7.png</image:loc>
      <image:title>EADP Design Workflow - Workflow User Journey Maps</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1711439585912-HOF9ZQFPLNSCUH9O41EY/Steps8.png</image:loc>
      <image:title>EADP Design Workflow - Workflow RACI Chart</image:title>
      <image:caption>This RACI Chart defines what roles are Responsible, Accountable, Consulted, and Informed for each step in the Design Workflow.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dustinwaibel.com/identity-service-onboarding-user-flow-and-journey-map</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/086a3409-fc64-45e7-871d-2fb68471a282/Identity+Service+Onboarding+Experience+Map+crop.png</image:loc>
      <image:title>Identity Service Onboarding Flow &amp; Journey Map (EA)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/7d95f35a-d632-4194-b7a0-7a9dec4fafa8/userflow1.png</image:loc>
      <image:title>Identity Service Onboarding Flow &amp; Journey Map (EA)</image:title>
      <image:caption>Entire original onboarding user flow beginning to end</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/54aa392d-7428-48d2-a791-b54b0154159c/Identity+Service+Onboarding+Experience+Map.png</image:loc>
      <image:title>Identity Service Onboarding Flow &amp; Journey Map (EA)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dustinwaibel.com/eadp-xd-ui-component-kit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/12829652-1f02-4611-b308-31551917b2f6/Screenshot+2025-01-14+at+2.48.57%E2%80%AFPM.png</image:loc>
      <image:title>Experience Design UI Component Library (EA)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/90304a14-8517-4795-b988-d77323720300/Screenshot+2025-06-17+at+11.03.26%E2%80%AFPM.png</image:loc>
      <image:title>Experience Design UI Component Library (EA) - Make it stand out</image:title>
      <image:caption>A selection from the Dialogs artboard in the Figma file.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/c3ce6681-a325-496e-80f7-f6f81b76ef4e/Screenshot+2025-06-17+at+11.09.21%E2%80%AFPM.jpg</image:loc>
      <image:title>Experience Design UI Component Library (EA) - Make it stand out</image:title>
      <image:caption>A selection from the Autocomplete artboard from the Figma file.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/7388a48c-b117-4882-ba49-c283df05aca1/Screenshot+2025-06-17+at+11.06.33%E2%80%AFPM.png</image:loc>
      <image:title>Experience Design UI Component Library (EA) - Make it stand out</image:title>
      <image:caption>Guidelines for buttons from the Figma file.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dustinwaibel.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/891467e6-ab2d-4fa8-903b-d14d8dbd432a/Manage.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/f8aa7cbd-fce2-4aa7-b637-090bdc891df3/Screenshot+2025-01-14+at+2.48.57%E2%80%AFPM+crop.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/39a3f9d1-c1d3-4627-8487-e39ea7259418/Identity+Service+Onboarding+Experience+Map+crop.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1711439583205-FM9BBQBJPY2TJP0VY8YS/Steps4.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/1cde0a55-5153-471e-8097-1ff9551383c3/my-support-hero-iphone7-ipadair2-mbp13-small_2x+copy.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/3adb2abb-3bbd-4284-9e05-87d9ae8585c6/psp-hero-itunes.image.large_2x+copy.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dustinwaibel.com/3rd-party-campaign-hub</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/586551f0-a330-4c07-87af-ab32caf3045b/3rd+Party+Campaign+Management.png</image:loc>
      <image:title>3rd Party Campaign Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/76a01a37-e1a8-4683-ba34-1c5866918c0f/Screenshot+2025-07-03+at+11.43.42%E2%80%AFPM.png</image:loc>
      <image:title>3rd Party Campaign Hub</image:title>
      <image:caption>Early working concept of the user flow needed for the tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/530be3ea-b776-4e26-9167-864792754fe8/Campaigns_tool_en-1.png</image:loc>
      <image:title>3rd Party Campaign Hub - Make it stand out</image:title>
      <image:caption>Campaign manager example from Hubspot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/efd64b64-6f33-4075-9b1f-581a30fce02b/3rd+Party+Campaign+Management.png</image:loc>
      <image:title>3rd Party Campaign Hub - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/5eaac689-590f-43e2-ad78-83f96fefa67c/Metrics+tab+-+Rewards.png</image:loc>
      <image:title>3rd Party Campaign Hub - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/bd3033ca-7be9-4863-b139-4ecbf5f1bf42/Manage.png</image:loc>
      <image:title>3rd Party Campaign Hub - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dustinwaibel.com/leadership</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a45945daeb625cd77a94bce/d18d618d-c854-43a1-8dfe-130295cae873/iStock-1490566302.jpg</image:loc>
      <image:title>Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

